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Analysis of Internal Communication and Corporate Culture of the Agency Insighters s.r.o.
Machová, Valérie ; Poucha, Tomáš (advisor) ; Klabíková Rábová, Tereza (referee)
This bachelor's thesis focuses on internal communication and corporate culture of the communication agency Insighters. The main aim of the thesis is to examine the perception of mission, vision, and values by the employees of this company. Thesis deals with the influence of the length of employment in the agency on the mentioned phenomena. In the theoretical part, the concepts of agency, communication, and culture are first described. This is done to help the reader better understand the background of later defined concepts of internal communication and corporate culture. These concepts are theoretically defined in this thesis and introduce the reader how they should be properly set and understood in a corporate environment. In the practical part, the communication agency Insighters is first introduced, followed by an analysis of its internal communication and corporate culture. The reader is thus familiarized with formal and informal channels used by the agency, as well as its mission, vision, and values. This is followed by defining the methodology of the work, where qualitative research, semi- structured interviews, and the 5W1H method are characterized. This part includes the research itself, which is in the form of interviews with employees regarding their perception of the mission, vision,...
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Facing new challenges of digitalization in internal communications
Iltis, Martin Erik ; Poucha, Tomáš (advisor) ; Vranka, Marek (referee)
How do organizations communicate to employees in the digital era? And how do they meet their specific needs? This work aims to map the complex knowledge of organizational communication in the context of current trends which have a major impact on organizational communication. Due to technological progress and new digital tools, internal communications are facing new challenges of losing interest and reach of their audience, i.e. employees. In the theoretical framework of this paper, the attempt was to introduce the general idea of communication within an organization, its functions, objectives and strategy. In the following chapters I have introduced the channels which are widely used when reaching to employees. As evaluation of effectiveness plays an important role in this domain, I have pointed out the key metrics which communicators should focus on when measuring internal communications. Communication in the digital era is no doubt a challenge and must change in order to meet the specific needs of the target group, however, what if the challenge lays not in the channel but in the target group? In the practical part I have introduced an example - a multinational company Siemens AG recently introduced a digital tool to share information with its employees - a mobile application. As a major part of...
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